Leeflang, Peter S.H et al
Modeling markets: Analyzing marketing phenomena and improvin - New York Springer-Verlag 2015 - xiv; 408p - International series in quantitative marketing .
9781493920853
Marketing-Mathematical models
Marketing management-Decision making-Mathematical models
Marketing
Management
658.802/LEE
Modeling markets: Analyzing marketing phenomena and improvin - New York Springer-Verlag 2015 - xiv; 408p - International series in quantitative marketing .
9781493920853
Marketing-Mathematical models
Marketing management-Decision making-Mathematical models
Marketing
Management
658.802/LEE