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Creating corporate reputations: Identity, image and performa

Dowling, Grahame

Creating corporate reputations: Identity, image and performa - Oxford Oxford Uni Pr 2001 - xx; 299p

ISBN: 0-19-924163-5

Subjects--Topical Terms:
Brand name products-Management
Corporations-Public relations-Case studies
Coroprate image
Management

Dewey Class. No.: 659.2/DOW

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