The Lightbulb paradox :
Allcott, Hunt
The Lightbulb paradox : Evidence from two randomized experiments / Hunt Allcott and Dmitry Taubinsky - Cambridge NBER 2013 - 71p - NBER Working Paper ; 19713 .
NBERWP 19713
E10868.pdf
The Lightbulb paradox : Evidence from two randomized experiments / Hunt Allcott and Dmitry Taubinsky - Cambridge NBER 2013 - 71p - NBER Working Paper ; 19713 .
NBERWP 19713
E10868.pdf