Rebuild : (Record no. 150190)

000 -LEADER
fixed length control field 00614 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190222150202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190124b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351951407
040 ## - CATALOGING SOURCE
Transcribing agency IGIDR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RAM
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramamurthy, Ramya
245 ## - TITLE STATEMENT
Title Rebuild :
Remainder of title How brands in India overcame crisis and emerged stronger, better, wiser /
Statement of responsibility, etc. Ramya Ramamurthy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gurugram
Name of publisher, distributor, etc. Hachette
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 420p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Geographic subdivision India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand loyalty
Geographic subdivision India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          IGIDR IGIDR 2019-01-24 2 449.25 658.827 RAM 45691 2019-01-24 599.00 2019-01-24 Books

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