APA
Rao A. K., Rao M R, . (1993). On an evaluation and optimization model for media planning. Bangalore: Indian Institute Of Management.
Chicago
Rao A K, Rao M R, . 1993. On an evaluation and optimization model for media planning. Bangalore: Indian Institute Of Management.
Harvard
Rao A. K., Rao M R, . (1993). On an evaluation and optimization model for media planning. Bangalore: Indian Institute Of Management.
MLA
Rao A K, Rao M R, . On an evaluation and optimization model for media planning. Bangalore: Indian Institute Of Management. 1993.
TextSeries: IIMB working paperPublication details: Bangalore Indian Institute Of Management 1993Description: 19pISBN: 
Working Papers (Print)
