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Consumer-level determinants of store brand proneness: An empirical study with Indian consumers

By:

Priya. Preeti

Material type: Text

Text

TextSeries: IRMA working papersPublication details: Aanand, Gujarat Institute of Rural Management, Anand 2013Description: 26pISBN:

DDC classification:

WP 2013-241

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Holdings ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Working Papers (Print)	IGIDR	WP 2013-241 (Browse shelf(Opens below))	Available	G29389

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