Market segmentation: Conceptual and methodological foundatio

By: Wedel, MichelContributor(s): Kamakura, Wagner AMaterial type: TextTextSeries: International series in quantitative marketingPublisher: Boston,Kluwer,1998Description: xvii; 378pISBN: 0-7923-8071-1Subject(s): Marketing | Consumer research | Marketing management | ManagementDDC classification: 658.834/WED
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