Analyzing decision making: Metric conjoint analysis

By: Louviere, Jordan JMaterial type: TextTextSeries: Quantitative applications in the social sciencesPublisher: Newbury Park,Sage,1988Description: 95p;pbkISBN: 0-8039-2757-6Subject(s): Decision--making--Mathematical models | ManagementDDC classification: R658.4033/LOU
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