Conjoint measurement: Methods and applications

By: Gustafsson, A (ed)Contributor(s): Huber, F (ed) | Herrmann, A (ed)Material type: TextTextPublisher: Berlin,Springer-Verlag,2000Description: vi; 437pISBN: 3-540-66526-9Subject(s): New products | Conjoint analysis (Marketing) | Product management | Marketing | ManagementDDC classification: 658.8342/GUS
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