A nonparametric approach to perceptions-based market segment

By: Buchta, ChristianContributor(s): Reutterer, Thomas | Dolnicar, SaraMaterial type: TextTextSeries: Interdisciplinary studies in economics and managementPublisher: New York,Springer-Verlag,2000Description: 142pISBN: 3-211-83474-5Subject(s): Market segmentation-Mathematical models | Marketing | ManagementDDC classification: 658.802/BUC
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