Bayesian statistics and marketing

By: Rossi, Peter EContributor(s): McCulloch, Robert | Allenby, Greg MMaterial type: TextTextSeries: Wiley series in probability and statisticsPublisher: Chichester,John Wiley,2005Description: x; 356pISBN: 0-470-86367-6Subject(s): Bayesian statistical decision theory | Marketing-Mathematical models | Marketing research-Mathematical models | MarketingDDC classification: 658.83015118/ROS
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