Choice-based conjoint analysis: Models and designs

By: Raghavarao, DamarajuContributor(s): Wiley, James B | Chitturi, PallaviMaterial type: TextTextPublisher: Boca Raton,CRC Pr,2011Description: ix; 180pISBN: 9781420099966Subject(s): Consumers preferences | Conjoint analysis (Marketing) | Marketing | ManagementDDC classification: 658.8343/RAG
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