TY  - BOOK
AU  - Todreas, Timothy M
TI  - Value creation and branding in television's digital age
SN  - 1-56720-272-1
U1  - 338.47621388/TOD 
PY  - 1999///
CY  - Westport
PB  - Quorum Books
KW  - Digital television-Forecasting
KW  - Television supplies industry-Forecasting
KW  - Production economics
KW  - Economics
ER  -