Dowling, Grahame <br/><br/>
Creating corporate reputations: Identity, image and performa 

 - Oxford  Oxford Uni Pr  2001 
 - xx; 299p 
<br/><br/><label>ISBN: </label>0-19-924163-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management<br/>Corporations-Public relations-Case studies<br/>Coroprate image<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.2/DOW