TY  - BOOK
AU  - Bronnenberg, Bart J
AU  - Gentzkow Matthew
AU  - Dube Jean Pierre H
AU  - National Bureau Of Economic Research
TI  - The Evolution of Brand Preferences: Evidence from Consumer M
PY  - 2010///
CY  - Cambridge
PB  - NBER
UR  - http://elibrary.igidr.ac.in/e-library/working papers/NBER/2010/E3534.pdf
ER  -