TY  - BOOK
AU  - Shy, Oz
TI  - How to price: A Guide to pricing techniques and yield manage
SN  - 9780521887595
U1  - 658.816/SHY 
PY  - 2008///
CY  - Cambridge
PB  - Cambridge Uni Pr
KW  - Pricing-Mathematical models
KW  - Marketing
KW  - Management
ER  -