Leeflang, Peter S.H et al <br/><br/>
Modeling markets: Analyzing marketing phenomena and improvin 

 - New York  Springer-Verlag  2015 
 - xiv; 408p 
 - International series in quantitative marketing .
<br/><br/><label>ISBN: </label>9781493920853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Mathematical models<br/>Marketing management-Decision making-Mathematical models<br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802/LEE