TY  - BOOK
AU  - Leeflang, Peter S.H et al
TI  - Modeling markets: Analyzing marketing phenomena and improvin
T2  - International series in quantitative marketing
SN  - 9781493920853
U1  - 658.802/LEE  
PY  - 2015///
CY  - New York
PB  - Springer-Verlag
KW  - Marketing-Mathematical models
KW  - Marketing management-Decision making-Mathematical models
KW  - Marketing
KW  - Management
ER  -