APA
Bera A., Moorthi Y L R & Indian Institute Of Management Bangalore. (2004). A framework for branding technology offerings and technology companies. Bangalore: .
Chicago
Bera Adrish, Moorthi Y L R and Indian Institute Of Management Bangalore. 2004. A framework for branding technology offerings and technology companies. Bangalore: .
Harvard
Bera A., Moorthi Y L R and Indian Institute Of Management Bangalore. (2004). A framework for branding technology offerings and technology companies. Bangalore: .
MLA
Bera Adrish, Moorthi Y L R and Indian Institute Of Management Bangalore. A framework for branding technology offerings and technology companies. Bangalore: . 2004.
TextSeries: IIMB working paperPublication details: Bangalore 0 2004Description: 25pISBN: 
Working Papers (Print)
