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1.
An approach to branding services by Series: IIM working papers
Material type: Text Text
Publication details: Bangalore 0 2000
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2.
Karma cola-coke in India by Series: IIMB working paper
Material type: Text Text
Publication details: Bangalore 0 2002
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3.
American brands in developing countries by Series: IIMB working paper
Material type: Text Text
Publication details: Bangalore 0 2002
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4.
Branding principles: Application to business-to-business branding by Series: IIMB working paper
Material type: Text Text
Publication details: Bangalore 0 2002
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5.
A framework for branding technology offerings and technology companies by Series: IIMB working paper
Material type: Text Text
Publication details: Bangalore 0 2004
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