000 | 00402pam a2200145a 44500 | ||
---|---|---|---|
008 | 170807b2015 xxu||||| |||| 00| 0 eng d | ||
020 | _a9781493920853 | ||
082 | _a658.802/LEE | ||
100 | _aLeeflang, Peter S.H et al | ||
245 | _aModeling markets: Analyzing marketing phenomena and improvin | ||
260 |
_aNew York _bSpringer-Verlag _c2015 |
||
300 | _axiv; 408p | ||
490 | _aInternational series in quantitative marketing | ||
650 | _aMarketing-Mathematical models | ||
650 | _aMarketing management-Decision making-Mathematical models | ||
650 | _aMarketing | ||
650 | _aManagement | ||
906 | _a114698 | ||
942 |
_2ddc _cBK |
||
999 |
_c104902 _d104902 |