000 00402pam a2200145a 44500
008 170807b2015 xxu||||| |||| 00| 0 eng d
020 _a9781493920853
082 _a658.802/LEE
100 _aLeeflang, Peter S.H et al
245 _aModeling markets: Analyzing marketing phenomena and improvin
260 _aNew York
_bSpringer-Verlag
_c2015
300 _axiv; 408p
490 _aInternational series in quantitative marketing
650 _aMarketing-Mathematical models
650 _aMarketing management-Decision making-Mathematical models
650 _aMarketing
650 _aManagement
906 _a114698
942 _2ddc
_cBK
999 _c104902
_d104902