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Getting price right : The Behavioral economics of profitable pricing /

Smith, Gerald

Getting price right : The Behavioral economics of profitable pricing / Gerald Smith - New York Columbia Uni Pr 2021 - ix, 340p

ISBN: 9780231190701

Subjects--Topical Terms:
Management
Marketing
Pricing
Economics--Psychological aspects

Dewey Class. No.: 658.816 / SMI

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