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Cases in consumer behaviour

Antonides, Gerrit (ed)

Cases in consumer behaviour - Chichester John Wiley 1999 - x; 170p;pbk

ISBN: 0-471-98781-6

Subjects--Topical Terms:
Consumers-Europe-Case studies
Consumer behaviour-Europe-Case studies
Marketing
Management

Dewey Class. No.: 658.8342/ANT

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