TY  - BOOK
AU  - McCann, John M
AU  - Gallagher, John P
TI  - Expert systems for scanner data environments: The Marketing workbench laboratory experience 
T2  - International series in quantitative marketing
SN  - 0792390768
U1  - 658.800285 20
PY  - 1990///
CY  - Boston
PB  - Kluwer Academic
KW  - Optical scanners
KW  - Expert systems (Computer Science)
KW  - Data processing
KW  - Marketing
KW  - Consumer goods
ER  -