Smith, Gerald <br/><br/>
Getting price right :  The Behavioral economics of profitable pricing / 
Gerald Smith 
 - New York  Columbia Uni Pr  2021 
 - ix, 340p 
<br/><br/><label>ISBN: </label>9780231190701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Pricing<br/>Economics--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.816  / SMI