TY  - GEN
AU  - Smith, Gerald
TI  - Getting price right: The Behavioral economics of profitable pricing 
SN  - 9780231190701
U1  - 658.816 20
PY  - 2021///
CY  - New York
PB  - Columbia Uni Pr
KW  - Management
KW  - Marketing
KW  - Pricing
KW  - Economics
KW  - Psychological aspects
ER  -