Kotler, Philip <br/><br/>
Principles of marketing 

 - New Delhi  PHI  1980 
 - xxi; 678p;pbk 
<br/><br/><label>ISBN: </label>0-87692-203-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8/KOT