Modeling markets: Analyzing marketing phenomena and improvin

By: Leeflang, Peter S.H et alMaterial type: TextTextSeries: International series in quantitative marketingPublisher: New York,Springer-Verlag,2015Description: xiv; 408pISBN: 9781493920853Subject(s): Marketing-Mathematical models | Marketing management-Decision making-Mathematical models | Marketing | ManagementDDC classification: 658.802/LEE
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